Turning your sales team into a revenue driving machine

Bringing the Buzz Back to the Sales Floor

When the sales reps at Orum engage with potential customers we often get a very common reaction: “This looks awesome, but I can’t get my reps to cold-call. They seem to be content sending emails but I’m not sure we have the culture needed to utilize your product.” Tacit in this remark is the idea that your sales development team should be using the phone as a primary tool, but it just doesn’t seem to materialize in most organizations. I’ve heard various explanations for this:
Jason Dorfman